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How to Eliminate World Hunger
by Charles V. Gustavsen

A bag that would hold 20 pounds of rice
Has as much surface area
As a full page ad in the New York Times

A full page ad in the New York Times
Will be seen by an average of 0.64 people
Per copy

A bag of rice shipped to North Korea
Will be seen by an average of 17.31 people
From packaging to delivery
Only 3.17 of whom are starving

The advertising value of the bag
Is approximately twelve times
The cash value of the rice

Sell the space to Nike